BLOOMBERG: How Sugar Helped Hook America on Cigarettes

Bloomberg: Written by Deena Shanker. December 9, 2016.

The damage and death that cigarettes cause are well known. “We produce a product that causes disease,” Andre Calantzopoulos, the chief executive of Philip Morris International Inc., told the BBC last month in announcing an alternative cigarette the company says should be less harmful.

As the popularity of smoking has plummeted in the U.S., health advocates have turned to another adversary, which they say has taken tobacco's place: the food industry. Comparisons between the two show up with regularity, especially when it comes to marketing to children. The same arguments public health experts aimed at Joe Camel are now being wielded against food companies that use cartoons, video games, and other targeted marketing to reach the same demographic of loyal customers-to-be.

But the connection between junk food and cigarettes runs a lot deeper, as Gary Taubes details in a revelatory chapter of his book The Case Against Sugar, set to be released on Dec. 27.

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